Anna

Meet Anna · electricians, plumbers, roofers

She answers your customers while you are up a ladder.

Anna replies on WhatsApp in seconds, day and night, then sends you the whole job as one card. So a missed message stops costing you the work.

See her answer a customer of yours. Pick your trade:

Takes about 30 seconds. No signup, no card, nothing to install.

She never books anyone in, and she never invents a price.

Annafor Dave Nolan Plumbing · online
Customer: Hi Dave, no hot water since this morning. Any chance you are free tomorrow? 19:42
Anna: Hi Sinead, I am Anna, I look after Dave's messages. Is it the immersion or the gas boiler? A photo of it helps him. I will pass this straight to him and he comes back to you himself. 19:42
Customer: Gas boiler. Thanks. 19:43
Customer sent a photo: 19:43

Sent to Dave · 19:43

SOONNo hot water
Area
Ballincollig
Customer
Sinead, 087 xxx xxxx
Notes
Gas boiler, sent a photo of it. Wants tomorrow 2pm.

Dave was on a job. Anna answered in four seconds.

What actually happens

You cannot answer the phone with your hands full.

So it rings out. By the time you are back in the van and have washed your hands, they have rung the next fella.

37% will ring somebody else if you do not answer inside a minute. Only 6 in 100 leave a voicemail. Where this figure comes from

If you are turning work away already, you do not need her. Anna is for the fella who wants the work and keeps missing it, not for the fella who is booked out until Christmas.

Step one

Anna gets her own number

Her own WhatsApp number for the business, to go on the van, the cards and the Google listing. Your own mobile keeps ringing exactly as it does now, and there is nothing to install.

Step two

Anna answers, in seconds

She knows your trade, your areas and your hours, because she is built from your own website, your reviews, and your trade registration where you have one. She asks what you would ask.

Step three

You get the job as one card

When she hands the job over to you, you get urgency, what is wrong, where it is and who it is, plus the full conversation. One tap to reply to them yourself on WhatsApp.

What you are doing now

There are only really four options.

I am not going to pretend the first three do not work at all. They just each cost you something.

  • 01

    Let it ring out

    Free, and it works fine right up until the one week you needed the work. You never find out which calls you lost.

  • 02

    Ring them back at nine at night

    You get a fair few of them back. You also spend your evening on the phone, and the urgent ones have already gone elsewhere.

  • 03

    Pay an answering service

    A stranger reads a script, knows nothing about your trade, and takes a message you still have to ring back on. Usually a couple of hundred a month.

  • 04

    Anna

    She answers in seconds, knows your trade and your areas, asks what you would ask, and hands you the job with the questions already answered. You still make every call about pricing and booking.

The bit you are worried about

She will not say something that costs you a job.

This is the first thing every tradesman asks me, and it is the right question. So here is exactly where the limits are.

She never books anyone in

Anna has no way to put anything in a diary. She can say you have a slot free, but you confirm every job yourself. That is not a setting you can switch on, there is simply no such button.

She never invents a price

If she has not been told your rate, she says so and passes it to you, rather than guessing. Same for anything about your work she has not been given.

Every Anna is attacked before she goes live

Each one goes through 20 adversarial tests, graded by a second, stronger model, that try to trick her into inventing a price, claiming work you do not do, or pretending to be you. I read the results and approve each one by hand.

She knows what an emergency sounds like

A smell of gas, a shock off something, sparks, water coming through a ceiling, slates coming off in a gale. She stops asking questions, gives the one thing to do first, the board off or the stopcock off, and marks it urgent. If a message mentions somebody hurt, an ambulance or a hospital, her reply starts with ring 999 or 112 before she answers anything else.

When they cannot describe it

They can just show her instead.

Half the time the customer does not know what the thing is called. They can send a photo of it, or a short video, or just talk instead of typing, and you still get what you need before you drive out.

Photos and video

She checks it is the right shot

She looks at what came in only far enough to tell whether it is the thing she asked for. If it is the wrong end of the boiler, or too dark to make out, she asks for another one there and then, rather than leaving you to find that out on the doorstep.

She never says what is wrong with it

She will not read a fault off a picture, and she cannot be talked into it. No cause, no condition, no is-it-safe, no price. That is not caution for its own sake. It is your trade and your name on it, and a guess off a photo is exactly the thing that would cost you a job.

Voice notes

They can talk instead of typing

Plenty of people would rather hold the button down than type, and older customers nearly always would. She writes down what they said and answers that, so their own words are in the conversation you get. Same with a video: whatever they say while filming reaches you.

What reaches you

You get the conversation, not the picture

The card that lands on your phone is the whole exchange, so you can see a photo came in and what she said back about it. The picture itself is not attached, on purpose: that card has to open on one bar of signal in a van.

Under a minute

What an evening looks like with her on.

One evening, three messages, three jobs waiting for you in the morning. There is no sound on it, so you can watch it anywhere.

What it costs

One price. No contract.

€49 / month

First month free. Founding rate for the first ten businesses, locked in for good, because they are the ones taking a chance on something new.

One call-out covers the best part of three months of her. One fuse board covers the year.

  • €49 whether she answers four messages or four hundred. Nothing is metered, so there is no bill at the end of a busy month that you did not see coming
  • Your own Anna, built from your business, not a generic bot
  • Every job card to your email, with the full conversation
  • Urgent jobs marked URGENT at the top of the card and in the subject line, so you can tell at a glance from the van
  • Changes whenever you want them, no charge
  • Text me the word stop and that is the end of it. No notice period, no cancellation month, no phone call to talk you out of it

Straight answers

The questions I actually get asked.

Will my customers know it is not me?

Anna answers as Anna, your assistant, and never as you. She is software, not a person. Most people care far more about getting a straight answer at half nine at night than about who typed it, and nobody expects a human to be typing back inside four seconds.

What if she gets something wrong?

She is built only from facts about your business, and she is tested hard before she goes live. Where she has not been given something, she says so and hands it to you instead of guessing. If she ever does get something wrong, you tell me and I fix it that day.

Do I have to give up my own number?

No. Anna gets her own WhatsApp number for the business, and that is the one you start handing out. Your own mobile keeps ringing exactly as it does now, so nothing you have already given a customer stops working.

How long does it take to set up?

You can try one on your own business name in about 30 seconds, right now, with nothing to fill in. Getting a live one answering real customers takes me a couple of days, because the WhatsApp side has to be approved by Meta and I will not promise you same day on something I do not control.

What do you need from me?

Less than you would think. I build the first version from what is already public, your website, your reviews, and your registration if your trade has one, so there is nothing for you to fill in before you can see it working. After that it is a phone call to correct what I got wrong.

Where do my customers' messages end up?

On a server in Ireland, run by me. I can see them, because that is how I fix her when she gets something wrong, and nobody else does. They are not sold, not shared, and not used to train anything. You are the one who owns that customer relationship, so if you ask me to delete the lot, I delete the lot and send you confirmation. The full notice is on the privacy page.

What actually happens after I say yes?

You text me. I build her properly from your business, which takes me a couple of days, and I read the test results myself before she answers anybody. Then we get on the phone for ten minutes so you can tell me what I got wrong. Meta has to approve the WhatsApp number, and that part is out of my hands, which is why I will not promise you same day.

Who is behind this?

Anna is built by Botzone Limited, an Irish registered company, CRO 814822. I build her myself, here in Ireland, and I am the one who reads the test results and decides whether a business's Anna is good enough to go live. There is no support queue and no ticket system. My mobile is at the bottom of this page and I answer it.

Have a go

Put your own business name in and see.

She will answer as you, for your trade, in your area. It takes about half a minute and costs nothing.

I know well you get a few calls a week from people selling you something like this. That is exactly why there is a working one on this page instead of a form. Have a go at her and make your own mind up, and if she is no good to you, that is grand.

Pick your trade:

Or text me on 086 378 3327 and I will build it for you.

See her answer your customer